Lean Archives | Craftsman Founder

Podcast 11: How to Build a Brand with Jeremiah Gardner and Brant Cooper

Brand building isn’t just for big companies. Any time you are interacting with a customer or user, your are building your brand. If you aren’t doing it intentionally, then you are doing it implicitly. Jeremiah Gardner and Brant Cooper just wrote a book The Lean Brand, that gives you step by step instructions for how to […]

Do I Need Venture Capital?

Dear Lucas… I want to get your opinion on my product, and some strategic advice if possible. Reading the lean start-up and watching countless videos, entrepreneurs always say it is easier to raise money before launching and I wanted your thoughts on that. I think raising money is a huge factor for whether I have […]