How to Create Killer Landing Pages That Convert Users
So you want to grow your business, but you haven’t gotten around to creating a great landing page for it yet. “Later,” you tell yourself. “I’m too busy building the business to create a silly landing page.”
That’s ok, I was just like you. For 10 years I would put my head down and focus on building the product whenever I had something I thought was a great idea.
Then one night five years ago, around 10pm, I had another crazy idea. But that night I was too tired to start coding. So instead I threw up just a simple landing page without a product. All it said was three words: “Heroku for PHP” with an email form.
I stuck the page on Hacker News and fell asleep. You can still find the original post with all the comments.
The next morning I woke up and had 800 people signed up for a product I hadn’t even built yet.
That’s when I started spending a lot more of my time learning how to create simple and highly converting landing pages. Here are some great resources to get you started.
- Landing Pages: A How-to Guide by Inc
- 6 Fantastic Landing Page Examples You’ll Want to Copy by HubSpot
- The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read by Moz
- Landing Pages Turn Traffic Into Money by CopyBlogger
- Unbounce Blog by Unbounce
- Clay Collins From Lead Pages On Creating Irresistible Landing Pages – And Lessons From Tens Of Thousands Of Split Tests
- How to Craft Landing Pages that Work – Copyblogger Podcast
- The Conversions Podcast – Learn Conversion Rate Optimization and Landing Page Optimization Strategies
- Landing Page Optimization – by Tim Ash
- Secrets To Setting Up Landing Pages To Convert Traffic To Profits (7 mins)
- Squeeze Page – How to Make a Landing Page in under 5 min (5 mins)
- The Perfect Landing Page (7 mins)
- The Smart Marketer’s Landing Page Conversion Course (free) – Learn how to use landing pages for higher conversions from Oli Gardner from Unbounce.
- Landing Page Mastery – Optimize, Convert, and Profit ($299) – Over 1,200 have done this Udemy course with 28 lectures and over 2 hours of video
- LeadPages – Unlimited fully hosted landing pages that are proven to convert well for sales pages, opt-in forms, email collection or anything you can imagine
- OptimizePress – A really elegant landing page plugin/theme for WordPress. Doesn’t have AB testing like LeadPages
- Unbounce – Another hosted landing page service, the price is tiered by unique visitors per month
- LaunchRock – a free hosted landing page service
What did I miss? Leave the best landing page resources you know of in the comments.
About the Author
Lucas Carlson is an executive, author and entrepreneur. He helps founders discover opportunities for growth, both for their companies and for themselves. He was the CEO and founder of AppFog, a popular startup acquired in 2013 after signing up over 100,000 developers and raising nearly $10M in venture funding from top angels and VCs.