How to Create Killer Landing Pages That Convert Users
So you want to grow your business, but you haven’t gotten around to creating a great landing page for it yet. “Later,” you tell yourself. “I’m too busy building the business to create a silly landing page.”
That’s ok, I was just like you. For 10 years I would put my head down and focus on building the product whenever I had something I thought was a great idea.
Then one night five years ago, around 10pm, I had another crazy idea. But that night I was too tired to start coding. So instead I threw up just a simple landing page without a product. All it said was three words: “Heroku for PHP” with an email form.
I stuck the page on Hacker News and fell asleep. You can still find the original post with all the comments.
The next morning I woke up and had 800 people signed up for a product I hadn’t even built yet.
That’s when I started spending a lot more of my time learning how to create simple and highly converting landing pages. Here are some great resources to get you started.
- Landing Pages: A How-to Guide by Inc
- 6 Fantastic Landing Page Examples You’ll Want to Copy by HubSpot
- The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read by Moz
- Landing Pages Turn Traffic Into Money by CopyBlogger
- Unbounce Blog by Unbounce
- Clay Collins From Lead Pages On Creating Irresistible Landing Pages – And Lessons From Tens Of Thousands Of Split Tests
- How to Craft Landing Pages that Work – Copyblogger Podcast
- The Conversions Podcast – Learn Conversion Rate Optimization and Landing Page Optimization Strategies
- Landing Page Optimization – by Tim Ash
- Secrets To Setting Up Landing Pages To Convert Traffic To Profits (7 mins)
- Squeeze Page – How to Make a Landing Page in under 5 min (5 mins)
- The Perfect Landing Page (7 mins)
- The Smart Marketer’s Landing Page Conversion Course (free) – Learn how to use landing pages for higher conversions from Oli Gardner from Unbounce.
- Landing Page Mastery – Optimize, Convert, and Profit ($299) – Over 1,200 have done this Udemy course with 28 lectures and over 2 hours of video
- LeadPages – Unlimited fully hosted landing pages that are proven to convert well for sales pages, opt-in forms, email collection or anything you can imagine
- OptimizePress – A really elegant landing page plugin/theme for WordPress. Doesn’t have AB testing like LeadPages
- Unbounce – Another hosted landing page service, the price is tiered by unique visitors per month
- LaunchRock – a free hosted landing page service
What did I miss? Leave the best landing page resources you know of in the comments.
About the Author
Lucas Carlson is a hands-on consultant, author and entrepreneur. He helps founders discover opportunities for growth, both for their companies and for themselves. He was the CEO and founder of AppFog, a popular startup acquired in 2013 after signing up over 100,000 developers and raising nearly $10M in venture funding from top angels and VCs.