Podcast 30: Startup Culture With Kevin Kruse
Kevin Kruse has turned this into a science in his book “We: How to Increase Performance and Profits through Full Engagement” where he talks about steps you can use to engage and motivate your employees today.
Most startups don’t think about startup culture very much, they assume that they will be acquired before there are enough employees for that to matter. But that’s absolutely the wrong way to think about things.
You should be laying the groundwork for a great company culture from day 1. And that means understanding how to build an engaged team.
Listen to this interview for concrete steps that anyone can put to use today.
About the Author
Lucas Carlson is a hands-on consultant, author and entrepreneur. He helps founders discover opportunities for growth, both for their companies and for themselves. He was the CEO and founder of AppFog, a popular startup acquired in 2013 after signing up over 100,000 developers and raising nearly $10M in venture funding from top angels and VCs.