Podcast Interview with Lucas Carlson

This week I was interviewed by Fred Williams of the popular Breaking Biz Podcast.

Here were the topics we covered:

• Passion does not pay the bills (tip #25 of tips for aspiring entrepreneurs)
• Why is money the worst motivator for anyone starting their own company?
• I remember discussing a business idea with someone in 2009 when I lived in Australia and they told me I might have to sign an NDA which felt a little strange and I know you feel quite strongly about people being so secretive when they have a business idea
• What are the dangers with falling in love with a business idea too quickly? (tip #14 of things to stop doing as a startup founder)
• Let’s say you have a modest startup, new business etc- how do you get people talking about you if you can’t spend any real money on marketing? (tip #15 of things to stop doing as a startup founder)
• As someone who has built and sold a company, can you tell our listeners the difference between a problem and an urgent problem?  (tip #15 of tips for aspiring entrepreneurs)
• Let’s get unsexy and talk about unit cost. What is unit cost and why does every business owner need to know their unit cost? (tip #25 of things to stop doing as a startup founder)

Listen now to the podcast and tell me what you think.