Why You Really Do Need a Landing Page
That’s all you get on average to grab someone’s attention on any given page in the web.
If you haven’t gotten them within 6 seconds, they go check their email or Facebook.
A homepage that doesn’t have a clear, simple and direct call-to-action might convert 1-2% of its visitors. With a popup, you might be able to push that to 5%.
A great simple landing page can convert 25-50% of its visitors.
If you want to waste 48 of every 100 pageviews, then be my guest and don’t create a landing page.
But if you are ever going to create a marketing campaign or spend money advertising your business, you are sending all that traffic down the toilet.
At the very least, you should consider testing the idea of doing a landing page and looking at what numbers you come up with. If you need help, we happen to have a great guide on How to Create a Killer Landing Page That Converts Users.