At a glance, can anybody instantly understand what they get for joining?

This is a very tricky question.

Pause and think carefully before you answer this one. It’s very easy to think you are telling the customer what they get, but be dead wrong.

Most businesses are far too generic in explaining what exactly people get for signing up. They don’t even accurately describe the problem they are trying to solve.

Most landing pages are more like menus full of lists of features and grand empty statements.

Does your landing page describe in one clear sentence how is it a great service? How it change their life? What value does it specifically add?

Put yourself in the shoes of someone brand new looking at your landing page for the first time. Take a fresh look at your landing page right now with new eyes before answering this question.