Do you have a working inbound marketing engine?

What’s inbound marketing? That’s when people find you on their own. You don’t pay-per-view or pay-per-click with inbound marketing.

Some examples of inbound marketing are:

• Word of mouth
• Blog posts
• Opt-in Newsletters
• SEO
• Organic social media

This is opposed to outbound marketing where you are reaching out to them. This includes:

• Paid ads on TV, radio, magazines, billboard, search engines, social media, etc.
• Paid email lists