Do you have a working inbound marketing engine?
What’s inbound marketing? That’s when people find you on their own. You don’t pay-per-view or pay-per-click with inbound marketing.
Some examples of inbound marketing are:
- Word of mouth
- Blog posts
- Opt-in Newsletters
- Organic social media
This is opposed to outbound marketing where you are reaching out to them. This includes:
- Paid ads on TV, radio, magazines, billboard, search engines, social media, etc.
- Paid email lists