How to Create Killer Landing Pages That Convert Users

So you want to grow your business, but you haven’t gotten around to creating a great landing page for it yet. “Later,” you tell yourself. “I’m too busy building the business to create a silly landing page.”

That’s ok, I was just like you. For 10 years I would put my head down and focus on building the product whenever I had something I thought was a great idea.

Then one night five years ago, around 10pm, I had another crazy idea. But that night I was too tired to start coding. So instead I threw up just a simple landing page without a product. All it said was three words: “Heroku for PHP” with an email form.

I stuck the page on Hacker News and fell asleep. You can still find the original post with all the comments.

The next morning I woke up and had 800 people signed up for a product I hadn’t even built yet.

That’s when I started spending a lot more of my time learning how to create simple and highly converting landing pages. Here are some great resources to get you started.

Blogs

• Landing Pages: A How-to Guide by Inc
• 6 Fantastic Landing Page Examples You’ll Want to Copy by HubSpot
• The Most Entertaining Guide to Landing Page Optimization You’ll Ever Read by Moz
• Landing Pages Turn Traffic Into Money by CopyBlogger
• Unbounce Blog by Unbounce

Podcasts

• Clay Collins From Lead Pages On Creating Irresistible Landing Pages – And Lessons From Tens Of Thousands Of Split Tests
• How to Craft Landing Pages that Work – Copyblogger Podcast
• The Conversions Podcast – Learn Conversion Rate Optimization and Landing Page Optimization Strategies
• Landing Page Optimization – by Tim Ash

Videos

• Secrets To Setting Up Landing Pages To Convert Traffic To Profits (7 mins)
• Squeeze Page – How to Make a Landing Page in under 5 min (5 mins)
• The Perfect Landing Page (7 mins)

Courses

• The Smart Marketer’s Landing Page Conversion Course (free) – Learn how to use landing pages for higher conversions from Oli Gardner from Unbounce.
• Landing Page Mastery – Optimize, Convert, and Profit ($299) – Over 1,200 have done this Udemy course with 28 lectures and over 2 hours of video

Products/Services

• LeadPages – Unlimited fully hosted landing pages that are proven to convert well for sales pages, opt-in forms, email collection or anything you can imagine
• OptimizePress – A really elegant landing page plugin/theme for WordPress. Doesn’t have AB testing like LeadPages
• Unbounce – Another hosted landing page service, the price is tiered by unique visitors per month
• LaunchRock – a free hosted landing page service

What did I miss? Leave the best landing page resources you know of in the comments.